Law Firm Digital Marketing

Successful Digital Marketing Campaigns

For 20+ years, we have helped 2,000+ law firms create successful internet marketing campaigns. Learn how we help law firms receive several hundred leads per month from their target audience.

SEO

PPC

Content

Social Media

Our Marketing Promises

A 30-day line graph shows SERP volatility levels from low to very high. The x-axis displays dates from September 7 to October 7, while the y-axis represents volatility levels from low to very high.

1

Access to Your Analytics

We track all impressions, clicks and - most importantly - conversions.
2

Know the Cost with our Flat Rates

We have monthly goals and an outline of what tasks need to happen, so you always know the associated cost.
3

Helping You, Not Your Competition

We only work with one client per practice area per location.

How We Help Your Website Rank

Our two primary tactics to get more leads is through a dedicated SEO plan or pay-per-click, or a combination of both. We will identify a list of keywords that are important to you and then write content to target those keywords. The content writing, combined with monthly technical updates and back link generation, help move core practice area pages higher up in search results so they get more clicks.

PPC works differently then SEO. It’s a paid advertising program. PaperStreet will setup ad campaigns that place your text ads on top of searches. The ideal placement generates additional clicks.

So, which one is right for you? We always recommend a SEO campaign for long-term success, but to boost your leads – or to target something temporary, trending or super niche – we can setup a PPC campaign.

Marketing Strategies By Practice Area

Our comprehensive guide on internet marketing breaks down the latest trends for lawyers. It provides advice for web design, web development, PPC, content, and SEO. Alternatively, explore our marketing guides and top web designs tailored for various legal practice areas. The type of law you practice directly shapes our approach to your marketing strategy.

17,130+ Conversions for South Florida Personal Injury Attorneys

In the competitive legal landscape, Searcy Denney recognized the need to enhance their online visibility and attract more clients. With clear marketing goals in mind, they turned to our legal marketing experts to develop a robust marketing strategy. This case study outlines the digital marketing efforts employed, focusing on search engine marketing and competitive marketing techniques, which ultimately resulted in a significant increase in online leads each year for a total of 17,130+ leads over five years. By leveraging our expertise and targeted approach, we successfully elevated their digital footprint and drove substantial growth in their client base.

FAQs About Digital Marketing for Attorneys

What is in a digital advertising campaign?

At PaperStreet, we offer comprehensive marketing campaigns that include:

Website Optimization: We audit and improve your website for SEO and conversions.
SEO: We implement a detailed SEO strategy, including on-page optimization, link building, and content creation.
PPC: We run targeted paid ad campaigns on Google, Bing, and Facebook to drive traffic and leads.
Additional Services: We can also provide content marketing, social media management, and other marketing tactics.

How long does a marketing campaign take to start seeing results?

We have had clients see results in as little as a week. Typically, short-term results come with a PPC campaign. For a proper SEO campaign, it can take 30 to 90 days to start seeing success, depending on what needs to be done to get the site into the rankings.

How much does a marketing campaign cost?

It varies. We hate being vague, but we have campaigns to fit all budgets. We have some clients who spend only $500 per month and receive solid leads. We also have clients who collectively spend $10,000 or more, for all their online advertising (including ad costs to Google, Facebook, Bing, etc). Most of our clients will spend between $2,000 and $5,000 for a good SEO and PPC campaign.

Do you work with firms of all sizes?

Yes. We have worked with AMLAW 100 firms as well as solo practitioners. While our typical firms range from 5 to 25 attorneys though, we have plenty of solos who need our assistance and large firms who need marketing help.

Do you work exclusively with our firm?

Yes, we work exclusively with your law firm. We believe that you get the best results for a firm by concentrating on their firm only. We take on one firm per practice area and geographic area. Many competitors work with firms in the same city; and often the same building. That is a conflict of interest, and not what we do at this digital marketing agency.

Do you handle everything?

Yes! We can help with everything related to web marketing including: SEO, PPC, newsletters, social, videos, content marketing and more. We do need your firm’s assistance in how you want to brand the firm and goals, as well as defining and telling us about your target audience. We also need approval at key stages. But we can take care of everything else.

What are backlinks and why do I need them?

Backlinks are links that point back to your website. The more high-quality backlinks you build, the more online authority your website has, and that means Google will reward you with better rankings. The “high-quality” part is important here. It’s completely possible to build a backlink catalog of spammy directories and paid links, but those aren’t going to lead to the results that you want and need for a successful marketing effort.

How do social media and newsletters help me get new potential clients?

Social media and newsletters lead to better user engagement with a prospective client. People love to interact with their favorite businesses and brands online, and they like to feel included. Posting an update on Facebook or keeping in touch with a monthly newsletter is a great way to get past and potential clients to interact with you and build your online community. It establishes trustworthiness, and it can even lead to increased traffic and conversions to your website.

Do law firms use digital marketing?

Yes, digital marketing is one of the top ways to reach potential new clients. It increases visibility standing out over your competition. It measures up against the return on investment, proving to be cost-effective. And, there are measurable results, allowing for adjustments and focusing on how effective your campaign returns.

Do lawyers need a internet marketing agency?

Yes and no. If you are short on time and don’t have the knowledge, then you do need help. If you know how to effectively market your firm, then you can do this yourself. Our attorney online marketing techniques use your website and overall web presence to generate new potential clients and revenue for your business. We’ve specialized in legal web marketing for attorneys over 20 years and know how to execute complex, competitive campaigns, as well as deliver results for those on a budget. Learn more about our team.

What's the best type of online advertising for law firms?

We firmly believe in SEO and PPC. Your firm should have a full SEO campaign to rank high and a PPC campaign to bolster your rankings. This way you have two listings on page one in Google.

How much should a law firm spend on marketing?

A law firm in a non-competitive area should spend about 3% of your revenue. In a competitive area, you may need to spend up to 8% of your revenue.

Do law firms use email marketing?

Yes. We have an excellent resource about email marketing and email newsletters for lawyers.